The Lazy peoples way to understand marketing.
Are you confused about the importance of digital marketing and traditional marketing in business?
In this article lets take a ride to understand the importance of marketing in business and learn various factors which are significant in any form of marketing which are often neglected or overlooked.
Lets go through some framework, which will clear your mind about the basic of marketing and acquiring customers.
You will learn a effective method to build your personal brand and acheive success. It will also help in establishing yourself as mentor, consultant, freelancer, blogger or a budding entrepreneur who is going to start a startup.
If you are confused about selecting your niche, generating leads and sales then you are reading the right article. You will learn how to integrate different marketing channels and produce great results through content writing, email, SEO and Social media .
Let's see what is marketing?
“Business has only two functions — marketing and innovation” — Milan Kundera.
To start a business the first step you need to take is do market research and find the target audience. You need to understand and analyze the customer behavior and plan according to that.
The main objective of marketing is to make people interested in your product. As it is rightly said marketing starts even before the product is launched.
“Don’t find customers for your products. Find products for your customers.” — Seth Godin
Marketing is the beginning of a business, which helps it to grow and reach the right customer with right message. Life changes, business strategies change but marketing will be the one, which will bring customers to the business.
Make the customer trust in you in such a way that customer promotes your business which is cheapest and most effective marketing technique in the world. This technique will never fade away and is called the “ Word of Mouth”.
If you know marketing then you are the safest person in business world. Marketing is and will be the backbone of the business.
“I do believe the modern sales leader has to be a marketer.” — Matt Gorniak, SVP, Salesforce
A successful entrepreneur essentially must know finance and must be well competent with marketing because you will only be the one who knows the heart of the product.
The biggest battle: Digital marketing VS Traditional marketing
In the current world digital marketing has taken over the world with storm but traditional marketing methods still hasn’t lost its power. If you want to reach large part of audience then traditional marketing is the only way forward.
In current digital world also big multinationals believes on traditional way of marketing because it feels personal, the process is simple and can reach local audience from every part of world.
If we take an example of HUL it spends 15 % of its revenue that is Rs 4703 crore on marketing and 20% ads on TV are of HUL. From this we can understand the power of marketing through TV and also through medium of traditional marketing like radio, hoardings etc.
A SAAS Company Salesforce spends around 46 % of its revenue on marketing and has seen a growth of 25% from the previous year on that spending.
But in todays age if we only focus on traditional then we can stay behind in competition. As rightly said by KB marketing agency,
“Ignoring online marketing is like opening a business but not telling anyone”.
A CMO survey from gartner says, US Company spends 2/3rdof their marketing budget digitally on blog posts, eBooks, info-graphics, social media posts and videos. On an average the company spends around 10–20% of marketing.
If we don’t have online presence then we miss the cream on the pie. Digital marketing can be done in a fraction of cost compared to traditional. You can get real time results like visitors, sales, reach and active time of the day.
As the results are real time you can get instant publicity and If not then you can know the reason behind it.
Why Integrated Digital marketing is important
If you are not using digital marketing with right approach then your leaving the door open for other companies to slip in and snap the revenue from you.
By integrating your ideas you can create unforgettable memory and build trust.
It’s a marketing strategy, which blends with other strategy and creates a positive impact on customers mind.
Your content should speak in the same language, which will be used in all other channels.
“Content is the fuel for your lead generation efforts.” — Dayna Rothman
It creates trust and authority among customers if your content, story or idea is consistent throughout all the channels.
As explained by Digitaldeepak.com, the entire channel must speak the same language with same information in different form. The better integration in this framework the better outcomes in CATT funnel.
Integrated digital marketing creates brand loyalty and brand trust.
You can learn from GoPro, a small startup has become so big now. Their paramount strategy was to focus on outdoor activities and marketing around it. They wonderfully integrated their campaign around it and targeting the adventure loving customers. And the results are astonishing.
The hidden strategy to win customers: CATT Marketing funnel
So you must be confused what is CATT. Let me first tell you what it stands for
C- Content
A-Attention
T-Trust
T-Transaction
Here, from the framework designed by Digitaldeepak.com you can see Wealth creation is n power of CATT where N stands of niche.
It all starts with selection of niche and winning half the battle.
“Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader”.-Richard Koch
Niche selection is where your niche should lie in a market where wealth can be created with the combination of your talent and passion.
Content:
As always said content is the king so after finding the niche you need to wrote content which can burn social media.
“You have to tell a story before you can sell a story”-Beth Comstock, vice chair, GE
Content is fire where social media acts as a gasoline. There is no right or wrong content, it should emotionally touch customer.
Attention:
“Not personalizing your message is the biggest mistake you can make while selling to enterprise customers.” — Lacey Bell
The next step is to grab the attention of customers through killer content.
If you win in grabbing customer’s attention, customer will follow you to your desired outcome.
Trust:
“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, Chief Executive Officer of Owner Media Group.
Trust must be build with the customer after grabbing their attention. If they have visited the page or read the story retarget them and keep them engage with your content, story telling by the ways of integrated digital marketing.
Transaction:
If the steps are followed and customer is engaged with your content it’s the time to convert them into your long lasting customers by selling your products or services.
Here you win the customer by not only selling the product but also gaining their trust and winning them for future transactions.
Example:
The wealth= N^CATT can very well understood by the success of yourstory.com.
They found a niche to interview small business people to motivate people.
They won the trust of people and became a brand with added business positions.
Personal branding and its significance
Personal branding is the effort to communicate and present your value to the world. It is how you manage your name. How you make yourself visible to the world.
“You are your greatest asset. Put your time, effort and money into training.” — Tom Hopkins
People are very emotional when they buy a product and associate with a brand. If they hear from a person they will become trustworthy and they will feel part of the family.
Personal branding has it`s own advantages and disadvantages.
It opens flood of business opportunity for you and you can connect with people easily and grow different business.
As agreed, company or people cannot invest in other people. A personal brand cannot be sold.
But personal branding has always and will benefit the brand, company and person.
To create a personal brand one should
1. Have a focus
2. Be genuine
3. Tell a story
4. Be Consistent
5. Have a positive impact
6. Be ready to fail
7. Create a positive impact
8. Follow a successful example
9. Let other people tell your story
Digitaldeepak.com very well illustrates personal branding from a masstrust blueprint.
This is the evolution of personal brand and can help you in creating a personal branding.
Learn:
Learn, learn and learn. Learn new skill and practice that skill. Make mistakes and learn again. The process should go on and on.
Work:
After learning, put all you learning into implementation. Work for others, as a freelancer or own your own. Get the real time experience and become more profound.
Blog:
After making mistakes and learning you can write your experience and help others. Writing clears your mind and also helps readers to experience from your experience and learn which mistakes to avoid.
Consult:
As your blog reaches mass and people love reading your blogs you can start consulting them or company. You can guide them through webinars, telephonic conversation or one to one .
Mentor:
Mentoring will help you in creating personal brand and reaching masses. You can create courses or teach people and become a brand.
Startup:
After consistently learning, writing blogs , mentoring and creating a personal brand, you can create a startup which will have your existing readers. You can successfully run a startup and also create personal brand.
The process goes on and you can add new skill to your kitty. Learn, practice, implement and become a mentor.
You can understand the power of personal branding through an example of Steve Jobs. He created apple and also became a personal brand. Still today Apple and Steve Jobs are known for their own identity. When he was alive he was a bigger brand than apple.
Conclusion
Marketing is the life of business and content is the kingdom. The basic step starts from choosing a niche, researching on it and working on it.
Once finalized just go on and on and work on your business through integrated marketing and build trust among customers and sell your products.
Personal branding can create a lot of buzz and can change the way of reaching customers through personal touch and selling your products.
In this article we have learned two new framework by digitaldeepak.com Mass blueprint and CATT marketing funnel, which if you implement you can achieve success and great wealth.
You can learn more about these frameworks and other aspects of digital marketing comprehensively by joining digital Deepak internship program here.
“Practice makes you perfect, and you will learn and find solutions in ways you never imagined possible”
And I believe if you stayed with me till here you are not a lazy mind. You are capable of taking actions and evolve as a great success mind.
Thank you for being here till the end. I will really appreciate if you comment what you have understood or what you think about marketing.
Stay tuned for more articles, which will change your mindset on marketing and life.
